Publications
Publications
Realty Blogging
Unleash the power of blogging in your real estate business!
Are you blogging for your real estate business? Realty Blogging: Build Your Brand and Outsmart Your Competition shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.
Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:
- Develop an effective Internet marketing strategy,
- Generate leads consistently at almost no cost,
- Define yourself as an expert in a particular area
- Serve your market niche,
- Establish long-term relationships with your customers,
- Create buzz about your blog in the media
From the Back Cover
“Nacht and Chaney are the first ones to specifically address the huge potential blogging holds for real estate professionals. The authors go beyond the hype and explain in detail the tangible benefits of real-estate industry blogging when used as a strategic marketing medium.”
John E. Featherston
REAL ESTATE Magazine, Publisher
Others
Journal of New Communications Research, Vol. II Issue 2, “New Media, New Influencers and Implications for the Public Relations Profession”
Real Blogging Contributor, 2006-2008
RIS Media, 2006 – 2007
iSucceed, March 7, 2006
REALTOR® Magazine – Social Media as a Prospecting Tool
Real Estate Executive, Sunshine Media, 2007
International Real Estate Magazine
